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Footwear Industry on the runway to success
The Indian Footwear industry has largerly been an unorganized dominant industry. But the shift to organized is visible with many brands investing in the industry and helping the preference for brands.
The Indian footwear industry is a key industry and has immense social and economic contributions as regards generating employment for weaker sections. With rising disposable incomes of the customer, the domestic market is booming and the industry has growth of over 16% annually. Footwear has moved to the fashion category and the consumer is indulging in more than a single pair and is also ready to pay a higher price which has resulted in the organized market growing by over 27% making it one of the desired industry to invest in and has led to resulted in most national brands having exclusive showrooms.
We, at liberty shoes have been fashioning footwear, for well over 60 years now, for the style- conscious people around the globe.
Currently with an annual turnover exceeding
Rs.600 crore ( U.S. $ 150 million),
We figure amongst the top 5 manufacturers of leather footwear of the world producing more than
50,000 pairs a day
Using a capacity of more than
3 Lakh square feet of leather per month.
Our worldwide distribution network of
425 Excuslive Showrooms
4000+ Multibrand Outlets
are a proof of our commitment to quality and is marked by a ISO 9001:2000 process cerfification.
We have ensured that the factor of comfort is embellished in the selling proposition which is “Liberty” What do we want customers to think about us? We are family footwear brand with sub brands that cater to niche emotions for the family. The segregation is catering to individual markets that have a sizeable consumer base. We are a fashionable brand for the middle class. Our focus on delivering high quality and comfortable footwear has illustrated a challenging growth rate over the years. From just 4 pairs a day in 1954 we now make footwear at 6 different units where a man-machine partnership has emerged as world class Humantech Centres. Using innovation and proven craftsmanship we produce over 50,000 pairs each day and are ranked amongst the top 5 leather manufacturers in the world. Helping us dress up the feet of the fashion-driven and quality-seeking customers in more than 25 countries, which includes major international fashion destinations like France, Italy and Germany, is our worldwide distribution network of 100 distributors, 425 exclusive showrooms and more than 4000 multi-brand outlets. Our commitment to quality is marked by a ISO 9001: 2000 process certification.
A Liberty Franchisee Speaks
The new Liberty’s policy of hand holding at every step and ensuring that the ROI goals are met is very encouraging for business.
The Difference we can make
We invite the entrepreneur to join the liberty family of over 100 Distributors, 425 exclusive showrooms present across 25 countries supported by 5 Humantech Centre and a 4,000 member strong team to build a business that adds respect and profits. We manufacture 50,000 pairs a day and allow fashion trends that provide superior comfort at reasonable prices. We cater to the entire family allowing the retailer to offer a wider choice to the consumer and a range that suits every market and provide flexibility to cater to the audience who come to a showroom depending upon its location and market being catered
We have a perfect pair for everyone and one for each of their needs. From school shoes to sports, from ballerinas to comfortable slip-ons, from corporate formals to relaxed casuals allowing the retailer to provide the widest range of footwear options to the consumer. Besides the footwear options a wide range of accessories like shoe care products, back packs, belts, wallets, travel bags and handbags for women are also part of the merchandise
Ease of Doing Business
We have -of-the-art Warehousing facility which is tech enabled to track the merchandise movement across all platforms and assure a healthy refurbishing with no time loss. The Retail Pro software even tracks the fast moving merchandise and throws up trends that can be used for building the correct inventory. All of it is just to allow our channel partners to cater to their customer’s diverse tastes and requirements and build their profit in the process.
A central database that gathers insights on trends and keeps you posted
We make our experience successfully running 425 stores work for you
Our Franchisee Success Program helps the franchisee every step of the way to ensure they remain a successful liberty Partner.
Building from scratch
For the new applicants our Project team works closely to indentify the most suitable site of the stop and suggests the most effective site plan that will help attract a significantly increased number of customers
Getting the looks rights
Our Merchandising Management team researches the area where the store is located and advises on the merchandising combination that is appropriate for the store and even helps with the display sciences for each category and where in the stop should a certain type of footwear needs to be placed.
Training for success
The Training is done on a regular basis and includes company knowledge, product knowledge, customer servicing rules, team building exercises and motivational talks to keep the thoughts and ideas fresh in the minds of the manager and sales staff.
Helping build consumer delight
We share ideas and visual aids, once every year to do up the store. Liberty’s dedicated radio station created by the famous fever channel is broadcast at each of the Franchisee stores. We will share 3 T Shirts and pair of shoes per sales person each year making sure your sales team is smartly turned out.
To build a customer base for the Franchisee our technology systems will include communications with the customers on a live platform that will update each customer through SMS messaging and e-mailers on newer merchandise, season sales, festivals promotions or on any individual schemes that are developed from time to time. This helps build the equity of each store.
A dedicated support desk for the customer is available for grievance redemptions through the working week.
You may have seen many such stores spread across the country in exclusive areas and dedicated to general market. We don’t let two stores compete. So when a store takes up a market it is supported by a team of dedicated marketing professional to build its portfolio and write a story of success and profits. Some of these stores are Company owned too and some are managed by the Franchisee who is happy to build hos Exclusive Outlet. Many entrepreneurs have added more than one exclusive store once they see the ROI they are able to manage by following the systems and practices that liberty brings to the business.
Are spotted across the country and stock the regular range that is already available at the Liberty Exclusive Store. The products are without any defect but may not be the latest trends and are then shifted to the Factory Price Stores. We assure you that the traffic at your stores will be impressive and will go away very satisfied with the products.
How it will work ?
If you have a commercial property with a carpet area of 1000sq ft with a minimum of 25 ft frontage in a city with a population of over 5lacs on a busy High Street/ mall or a developing area catering to the middle class, you need to get going fast.
Depending upon the size of the store we advise the franchisee to stock up an optimal variety to engage the customers.
All you need to add is your hard work and local expertise.
Here’s how it all works out in your favor:
Invest & gain
Entire investment on stocks by the company.
No worries about unsold stocks
We will take them back and replace them with fast moving items.
We provide the discount
The cost of discount will be borne by us.
Freight is our responsibility
Here too we will bear the cost.
We’ll provide you Store Facilitator
It will be someone with experience who will train your team for the showroom.
We pay interest on security deposit
We will free you from financial legal compliances and GST will be borne by us.