With Leap7x’s new campaign, “Sitaare Aise Hi Nahi Bante Mehnat Karni Padti Hai AM To PM”, the brand wishes to acknowledge and celebrate the immense strength that a hustler needs in order to work hard consistently on an everyday basis in order to achieve one’s dreams. Also, the campaign touches the issue of women being considered as “delicate” in our society and attempts to break the stereotype. To strengthen the brand’s connect with young consumers, Liberty Shoes has roped in Ayushmann Khurana and Rakul Preet Singh as its new brand ambassadors for Leap7X.
About Leap7x
Date of launch
OCTOBER, 2018
The Brand Story
Can casual be the new Formal? . The idea is not to get straight jacketed. It is about making your own statement. It is about allowing your own success story speak for itself. The climb, the toil, the effort and making a statement formally in a casual way. Such is the youthful style of Leap 7X. A footwear brand that gives people the confidence to wear the footwear through the day or should we say- from Am to Pm with the confident elan. The comfortable shoes with memory foam technology in the uppers and trendy sole designs is what makes Leap 7X the favourite choice of the youthful brigade.
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