Liberty footwear, primarily and prominently recognized for its evocative and vibrant footwear collection has SAP and Retail pro for the management of the brand portfolio, planning, procurement, warehousing, primary billings, organizing, sourcing, distribution, retail operations, cut size replenishment processes and supply networks. Liberty footwear has undergone a major and a significant technological metamorphosis in the organization by integration of Retail Pro with brand’s CRM (customer relationship management) activities. Liberty is extremely pleased and exhilarated to announce its in house development of a CRM program. The customer data fed in the Retail pro would be efficaciously utilized by best possible procedures to ascertain our customer data, their customer details, their tastes and preferences. This would lead to high amount of personalization with our customers giving us elucidated insights into their contact details, birthdays, anniversaries, predilections towards certain products, analysis of certain product preferences and certain other genres. This would lead to the convenience of segmenting our customers and targeting them accordingly. The targeting would get narrower and more and more personalized augmenting our orientation and service towards our customer.
Liberty doesn’t concentrate solely on selling its products. It pays prominent amount of concentration on making the shopping experience, both online and offline, the best for our customers along with providing comfortable and trendy footwear for an entire family are reasonable pricing, Liberty promises to provide and exhilarate its customers by providing the best of customer service. This in house development of customer loyalty program would surely benefit the brand by empowering and strengthening the relationship of the brand with its customers. Be it digitally or humanly, the customers of Liberty are going to be served with utmost benevolence. In retail stores, our customers are served by our sales executives who acquire an expertise in retail management, have adequate product knowledge and promise to deliver utmost satisfaction to the customers. Certain activities such as wet tissue day (gentle massaging of acupuncture points of the foot), chocolate day, candy day, shoe polishing day, foot massager day etc, are carried out at pan India level. Via the digital medium, we target our customers via the loyalty programs and offering them lucrative discounts/schemes/offers/vouchers to make their shopping experience jubilant.
All the primary billings are done via SAP, commencing from the production process, distribution process, delivery of the goods to the warehouse, delivery of the goods to retail stores, bulk order processing, replenishment processing, attachment of quotations, work in progress reports and the entire supply network on the factory level. Whereas, all the transactions and billings occurring at the retail store level are processed via Retail Pro. Liberty follows a translucent and a bifurcated approach when it comes to deal with the processing and recording of data and the data analysis.
These ERP software’s have enabled Liberty to manage its at times labyrinthine supply networks. Use of SAP solutions and Retail Pro solutions has consequentially led to better operational efficiency, reduction of technology risks, uniformity and transparency at the factory level and the store level, avoidance of clutter and perplexity, reduction of business and operational costs and improving the execution quality. These ERP systems are fully integrated real time systems which enable transactions to be processed end-to-end and eliminate data inconsistencies between sub-systems.
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